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Growth with West Operators

Research-driven, experience-backed content to drive growth.

How schema markup might actually work in AI search

Schema isn’t a data source for AI answers, but it still matters. A deeper look at how schema shapes AI retrieval and extraction.

Surge AI built a $25B company on philosophy while competitors sold features

Clay’s path to $3B, captured in 25+ homepage shifts

Why the teams that understand their customers, not the ones chasing new AI tools, win AI search

Positioning & Product Marketing
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Surge AI built a $25B company on philosophy while competitors sold features

Surge AI grew from $1M to $1.2B by acting differently, then messaging differently. How one data labeling company escaped the commodity trap with philosophy.

Clay’s path to $3B, captured in 25+ homepage shifts

Founders focus on product first but growth takes 2x longer to build

The trust tax makes Chinese startups stronger in America

Slowing down to grow faster: Series A lessons

Search Visibility (GEO/AEO)
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How schema markup might actually work in AI search

Schema isn’t a data source for AI answers, but it still matters. A deeper look at how schema shapes AI retrieval and extraction.

Why the teams that understand their customers, not the ones chasing new AI tools, win AI search

The new economics of growth in the AI search era

Why the companies winning at GEO are the ones who stopped optimizing and started understanding

The website that converts best is the one your customers never visit